The network

Black Hat & Friends

Black Hat & Friends is a network of independent tattoo studios built around one simple idea: share what can be shared, without losing what makes each studio unique.

A network and an ecosystem

Every partner joins the wider Black Hat ecosystem

Black Hat & Friends operates as a light brand licence and a network of independent partners. We want to work with entrepreneurs who share our approach to tattoo culture, client experience and business. Every partner gains access to resources that can be difficult or expensive for an independent studio to build alone.

Brand & visibility
Presence within the Black Hat ecosystem, shared visibility, website and communication.
Marketing & client acquisition
Digital strategy, content, social media, acquisition channels and tools developed across the network.
Artist recruitment
Sourcing, recruitment and access to artists aligned with the label's needs and standards.
Tools & processes
Booking tools, CRM, workflows and operational resources.
Training & development
Knowledge sharing, workshops and ongoing support for artists and studios.
Business support
Experience, data, support and conversations with other studio owners facing the same challenges.
Ten years in

Running a tattoo studio today is no longer only about creating a great space and working with great artists.

For the past ten years, Black Hat has been building studios, supporting artists and developing tools around an industry that has changed significantly.

It also means managing visibility, content, recruitment, digital tools, client acquisition, processes and brand development.

Black Hat has existed for ten years because we have always combined different skill sets: artistic, human, marketing, commercial and operational.

Black Hat & Friends is the next step. A European network of independent studios sharing resources, opportunities and a common vision — while keeping their freedom.

There is strength in numbers. And we believe the future of tattooing will increasingly be collective.

Heavily tattooed artist working on a client's leg under a work lamp in Dublin - The Black Hat Tattoo
Interior of The Black Hat Tattoo in Dublin with framed artwork, artists at work and clients chatting
Your studio stays your studio

The best tattoo studios have their own personality.

Black Hat & Friends is therefore not built around standardisation. We request light standards across the network while leaving room for personalisation, while we provide a brand, tools, shared resources and an ecosystem designed to help you go further. Each partner remains operationally and financially independent while benefiting from the strength of a wider team.

The principle

One city. One partner.

We wish to work with one Black Hat & Friends partner per city or territory.

We are open to:

  • Established independent tattoo studios
  • Artists or entrepreneurs preparing to open their own tattoo studio
Final step

Contact us

Are you interested in the Black Hat Tattoo concept and would you like to be contacted for more information? We invite you to complete the form below.